There are several barriers to choosing makeup. It’s expensive, colors and tones are hard to match, and needs change nearly every day. The Blee team had a unique solution -- but they needed a design that would be as attractive as it was functional.

Fractal developed the aesthetic and mechanical enclosure for Blee that you can imagine among the shelves of makeup in a department store. We built a looks-like prototype for their team to use for development and fundraising.

We've yet to show it to someone who didn't like it, which speaks to the product’s appeal to a mass consumer base. There are multiple aesthetic options, which were designed in collaboration with Blee, and we worked closely with their team to choose and finalize a direction.

In the end, we produced a beautiful, functional, prototype at a great price that perfectly matched the aesthetic that Blee sought to achieve.